You have created an amazing blog post that you are proud of. You have spent hours researching, writing, editing, and proofreading your content. You have added relevant images, videos, podcasts, or other media formats to enhance your content. You have optimized your content for search engines and keywords. You have published your content on your blog and waited for the traffic to pour in.
But nothing happens.
You check your analytics and see that your blog post has barely received any views, comments, shares, or likes. You wonder what went wrong and how you can fix it.
The truth is, creating great content is not enough. You also need to promote your content to reach your target audience and drive traffic to your blog. You need to spread the word about your blog post and make it visible and accessible to potential readers.
But how do you do that?
There are many platforms and channels that you can use to promote your blog posts. Each platform and channel has its own advantages, disadvantages, features, and best practices. You need to choose the ones that suit your niche, audience, goals, and budget.
In this post, I will share with you some of the most popular and effective platforms and channels that you can use to promote your blog posts and increase your blog exposure and reach.
Platform #1: Social Media
Social media is one of the most powerful and popular platforms that you can use to promote your blog posts. Social media allows you to connect with your existing and potential readers, share your content with them, engage them with your content, and drive them to your blog.
However, not all social media platforms are the same. Each platform has its own audience, culture, algorithm, and best practices. You need to understand the differences between them and tailor your content and strategy accordingly.
Here are some of the most popular social media platforms that you can use to promote your blog posts:
- Facebook: Facebook is the largest and most widely used social media platform in the world. It has over 2.8 billion monthly active users. Facebook allows you to create a page for your blog, where you can post your blog content, interact with your followers, and run ads. Facebook also allows you to join or create groups related to your niche, where you can share your content with other members, participate in discussions, and build relationships.
- Twitter: Twitter is a micro-blogging platform that allows you to share short messages of up to 280 characters. It has over 330 million monthly active users. Twitter allows you to create a profile for your blog, where you can post your blog content, interact with your followers, and run ads. Twitter also allows you to use hashtags to categorize your content and reach a wider audience. You can also participate in trending topics, events, or chats related to your niche.
- Instagram: Instagram is a photo-sharing platform that allows you to share images and videos of up to 60 seconds. It has over 1 billion monthly active users. Instagram allows you to create a profile for your blog, where you can post your blog content, interact with your followers, and run ads. Instagram also allows you to use stories, reels, IGTV, or live features to showcase your content in different formats. You can also use hashtags and tags to increase your visibility and engagement.
- Pinterest: Pinterest is a visual search engine that allows you to discover and save ideas for various topics. It has over 450 million monthly active users. Pinterest allows you to create a profile for your blog, where you can post your blog content as pins on boards. Pinterest also allows you to join or create group boards related to your niche, where you can share your pins with other members. You can also use keywords and hashtags to optimize your pins for search and discovery.
- LinkedIn: LinkedIn is a professional networking platform that allows you to connect with other professionals in various industries. It has over 740 million members. LinkedIn allows you to create a profile for yourself or your blog, where you can post your blog content as articles or updates. LinkedIn also allows you to join or create groups related to your niche, where you can share your content with other members. You can also use hashtags and tags to increase your visibility and engagement.
Some of the best practices for promoting your blog posts on social media are:
- Choose the social media platforms that match your niche, audience, goals, and budget.
- Create a consistent and attractive profile for each platform.
- Optimize your content for each platform according to its format, length, style, tone, etc.
- Use catchy headlines, images, videos, podcasts, or other media formats to capture attention and interest.
- Use relevant keywords, hashtags, tags, links, etc. to increase visibility and engagement.
- Post regularly and frequently according to each platform’s algorithm and best times.
- Interact with your followers and other users by liking, commenting, sharing, etc.
- Monitor and measure your performance and results using analytics and feedback tools.
Platform #2: Email
Email is one of the most effective and personal platforms that you can use to promote your blog posts. Email allows you to communicate directly with your subscribers, who have given you permission to send them your content. Email also allows you to deliver your content to their inbox, where they are more likely to see it and open it.
However, not all email campaigns are the same. You need to create and send emails that are valuable, relevant, and personalized for your subscribers. You also need to follow the email marketing best practices and regulations.
Here are some of the best practices for promoting your blog posts via email:
- Build an email list of subscribers who are interested in your niche and content.
- Use a reputable and reliable email service provider (ESP) to create and send your emails.
- Use a catchy and clear subject line that entices your subscribers to open your email.
- Use a friendly and conversational tone that reflects your personality and brand voice.
- Use a simple and clean design that is easy to read and navigate.
- Use images, videos, podcasts, or other media formats to enhance your content and message.
- Use relevant links, buttons, calls-to-action (CTAs), etc. to drive your subscribers to your blog.
- Segment your list and personalize your emails according to your subscribers’ preferences, behavior, interests, etc.
- Test your emails before sending them to ensure they are error-free and compatible with different devices and browsers.
- Send your emails at the right time and frequency according to your subscribers’ behavior and expectations.
- Monitor and measure your performance and results using analytics and feedback tools.
Platform #3: Guest Posting
Guest posting is a platform that allows you to publish your blog posts on other blogs or websites that are related to your niche and have a larger or different audience than yours. Guest posting allows you to showcase your expertise, credibility, and authority in your niche. Guest posting also allows you to generate backlinks, traffic, exposure, and leads for your blog.
However, not all guest posting opportunities are the same. You need to find and pitch guest posting opportunities that are relevant, reputable, and beneficial for you and the host blog or website. You also need to follow the guest posting guidelines and etiquette.
Here are some of the best practices for promoting your blog posts via guest posting:
- Find guest posting opportunities that match your niche, audience, goals, and budget.
- Research the host blog or website and its content, audience, style, tone, etc.
- Pitch guest posting ideas that are original, valuable, relevant, and interesting for the host blog or website and its audience.
- Write guest posts that are high-quality, engaging, informative, and helpful for the host blog or website and its audience.
- Include a bio and a link to your blog at the end of your guest post.
- Promote your guest post on your own blog and social media platforms.
- Interact with the host blog or website owner and its audience by responding to comments, questions, feedback, etc.
- Monitor and measure your performance and results using analytics and feedback tools.
Conclusion
Promoting your blog posts is as important as creating them. You need to use different platforms and channels to reach your target audience and drive traffic to your blog. You need to understand the differences between each platform and channel and tailor your content and strategy accordingly.
In this post, I shared with you some of the most popular and effective platforms and channels that you can use to promote your blog posts: social media, email, and guest posting. I hope these tips will help you promote your blog posts successfully.
If you liked this post, please share it with your friends and followers. Also, let me know what other platforms or channels you use to promote your blog posts in the comments below. Thank you for reading! 😊
